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Hi, I'm Jennifer

Combining strategic thinking with thoughtful design to create engaging editorial, brand and digital experiences.
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Every successful design begins with understanding the problem. By balancing business objectives with the needs of the audience, I create thoughtful, strategic design that communicates clearly and delivers meaningful results.

Whether designing a publication, brand identity or digital experience, my process is rooted in research, collaboration and strategic thinking to create work that is both visually engaging and commercially effective.
About Me
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Recent Work

Galway Now Magazine sitting on a coffee table

Galway Now

A contemporary editorial redesign celebrating the people, places and culture of Galway.

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Dr Suraya

From strategy to identity, creating a cohesive brand that builds trust and elevates the patient experience.

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Millars Connemara

Editorial design for a premium lifestyle booklet showcasing Irish craftsmanship and timeless style.

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What I do

Visual Design & Craft

Clear, considered visual design rooted in strong typography, layout and structure across print and digital.

Brand & Communication

Designing brand systems and communication that connect with audiences and support commercial goals.

Digital Design

Thoughtful digital design for websites and digital products, balancing clarity, usability and visual craft.

All Work

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UX/UI DESign
USER RESEARCH 
usability testing
prototyping

Mobile App for Social Fashion Rental Platform - Rotor

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UI/UX Design

Mobile App Interface for Telematics - DriveSave

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ART DIRECTION
EDITORIAL DESIGN

Galway Now

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Branding & Identity
packaging DESIGN

Brand Identity for Organic Product Line

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BRANDING & identity
Campaign

Brand Identity Design for Connect Me Marketing

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editorial design

Editorial Design for Millars

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What I do

Visual Design & Craft

Clear, considered visual design rooted in strong typography, layout and structure across print and digital.

Brand & Communication

Designing brand systems and communication that connect with audiences and support commercial goals.

Digital Design

Thoughtful digital design for websites and digital products, balancing clarity, usability and visual craft.