I’m a designer with over a decade of experience working across editorial, brand and digital projects, both in agency and in-house.

My work is grounded in strong visual craft,  particularly typography, layout and structure and a belief that good design should bring clarity, meaning and ease to people’s everyday experiences.  Working across different industries, teams and formats has shaped how I think about design: as a collaborative process, rooted in listening, problem-solving and thoughtful decision-making. These experiences have strengthened my ability to translate complex ideas into clear, considered visual communication.

I hold a Master’s degree in User Experience Design and Applied Innovation. UX informs how I approach design encouraging a user-centred, curious and reflective mindset that supports better outcomes across both print and digital work. I’m motivated by collaboration, clarity and creating work that feels purposeful.