I'm a designer with over a decade of experience creating editorial, brand and digital work across agency and in-house environments. I believe the best design starts with understanding the challenge, balancing business objectives with the needs of the people it's designed for.

My work combines strategic thinking with strong visual craft, using typography, layout and storytelling to create clear, purposeful design that communicates effectively. I enjoy translating complex ideas into thoughtful solutions that are both engaging and functional.

My Master's in User Experience Design and Applied Innovation strengthened my strategic approach to design, reinforcing the importance of research, empathy and creating solutions that work for both clients and their audiences.

Whether working on a publication, brand identity or digital experience, I'm motivated by creating work that is meaningful, collaborative and built to last. I'm at my best when collaborating with clients, asking questions and shaping ideas into thoughtful, effective design.


Background

Experience10+ years

Agency & In-house


Education

Master's
User Experience Design & Applied InnovationProfessional

Diploma
Creativity, Innovation & Leadership

BA (Hons)
Visual Communications