I’m a designer with over a decade of experience working across editorial, brand and digital projects, both in agency and in-house.

My work is grounded in strong visual craft — particularly typography, layout and structure — and a belief that good design should bring clarity, meaning and ease to people’s everyday experiences.My career path hasn’t been linear, but it has been deeply formative. Working across different industries, teams and formats has shaped how I think about design: as a collaborative process, rooted in listening, problem-solving and thoughtful decision-making. These experiences have strengthened my ability to translate complex ideas into clear, considered visual communication.

Alongside my professional experience, I hold a Master’s degree in User Experience Design and Applied Innovation. Rather than defining my work, UX informs how I approach design — encouraging a user-centred, curious and reflective mindset that supports better outcomes across both print and digital work.Today, I enjoy working on projects where structure, storytelling and craft matter. I’m motivated by collaboration, clarity and creating work that feels purposeful.