My Role
UX/UI Designer
User Research
User Testing
Skills
UX/UI Design
Wireframing
Prototyping
User Research
User Interviews
Persona Development
Tools
Figma
Zoom
Google Sheets
Goodnotes
Adobe Illustrator
Client
Academic Project
First things first, I conducted a competitive and feature analysis of the current fashion rental platforms in the market. Then, I surveyed and interviewed fashion renters and online fashion shoppers to gain insight into their motivation and pain points.
Below is an overview of the design process I followed throughout this project.
Below is an overview of the design process I followed throughout this project.
In the second step of the design process, I will be creating a persona, empathy map, a customer journey map, and finally coming up with a problem statement.
In the most creative step of the design process, I came up with solutions and created an information architecture.Followed by that are sketches, and mid fidelity wireframes.
At the fourth stage of the design thinking process, I put together a UI Kit, designed a high fidelity wireframe and created a prototype for a MVP (minimum viable product).
The design thinking process is non-linear. It is an iterative process where continuous changes are made to fit user needs and solve problems. A usability testing and feedback incorporation was done at the mid-fidelity stage, prior to further development.
