Millars Connemara required a premium booklet that would showcase the extensive range of brands available in-store while reflecting the quality and heritage of the business itself. The objective was to create a clean, engaging publication that made it easy for customers to discover each brand, understand its identity, and navigate the collection with ease.

Background
Millars Connemara is a family-owned lifestyle retailer based in Galway, renowned for its carefully curated collection of premium fashion, homeware, and outdoor brands. A booklet was required to showcase the breadth of those brands while reflecting the quality, craftsmanship, and heritage that define the Millars experience.

My Role
Art Direction
Editorial Design

Skills
Typography
Art Direction
Editorial Design
Project Management
Time Management

Tools
Adobe Indesign
Adobe Photoshop

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Client
Galway Now // Connect Me Marketing

Solution

The booklet was produced on a premium uncoated stock, chosen to complement the heritage and craftsmanship of the brands it showcases. Combined with a refined editorial layout and considered typography, the tactile finish reinforces the quality and authenticity at the heart of the Millars Connemara experience.

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